News

25 Years of Ariel: Atom 4RR Revealed

25 Years of Ariel: Atom 4RR Revealed

To mark 25 years of Ariel Motor Company, the brand has unveiled the Ariel
Atom 4RR, a 525bhp evolution of its iconic sports car, which we have
partnered with to provide an OEM Aim MXsl Dash display to add to its sporty
appeal.

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Aim Formula Steering Wheel 4 - An Overview

Aim Formelratt 4 – en oversikt

This state-of-the-art wheel is from the Formula 4 Steering Wheel collection and provides our customers with excellence, efficiency, and the very best quality needed for racers. In this instalment we will discuss what the Formula Steering Wheel is, what it can...

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Everything You Need To Know About The MyChron 6

Everything You Need To Know About The MyChron 6

The MyChron 6 Lap Timer is specifically designed for both amateur & professional kart racers to improve their performance by tracking their lap times, cornering speeds & braking points.

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How Aim OEM Partnerships Drive The Motorsport Industry

How Aim OEM Partnerships Drive The Motorsport Industry

Discover how Aim’s OEM partnerships drive innovation in motorsport, providing top-tier data solutions and custom engineering for leading brands like Ginetta, Lotus and Norton.

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Save a second off your lap time with brake pressure sensors graphic

Save A Second Off Your Lap Time For Under £200

Save a second per lap for under £200 with brake pressure sensors. Read on to learn how they can transform braking efficiency, control & consistency for ultimate racing gains.

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LAKE MAKES BIG STEP INTO GINETTA JUNIORS WITH ELITE MOTORSPORT

LAKE MAKES BIG STEP INTO GINETTA JUNIORS WITH ELITE MOTORSPORT

Revie’s excited to start his racing career despite being late to start Revie Lake, from Stoke-on-Trent, will undertake his first season in motorsport by contesting the Ginetta Junior Championship with Elite Motorsport.  Revie, the 15-year-old son of Steven Lake who raced...

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British Superbikes Champ Loves AIM's Taipan ECU

British Superbikes Champ Loves AIM's Taipan ECU

Ryan Vickers, a professional British motorcycle racer, currently racing in the British Superbikes for OMG Racing UK, says the AiM Taipan Y V2 ECU, compared to the standard ECU on a Yamaha 450F, “felt amazing,” and he “couldn’t ask for more!” 

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Why Use a GPS Laptimer to Enhance Your Racing Experience

Why Use a GPS Laptimer to Enhance Your Racing Experience

Racing is not just about speed; it's about precision, strategy and continual improvement. In this pursuit of excellence, technology has become an indispensable ally. Among the arsenal of tools available to racers, GPS laptimers stand out as one of the...

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15 Motor Clubs for Track Day Racers in England: Your Guide to the Ultimate Racing Experience

15 Motor Clubs for Track Day Racers in England: Your Guide to the Ultimate Racing Experience

Track day racing is an exhilarating experience for motorsport enthusiasts across England. The club in the list below offer camaraderie, resources, and opportunities to increase your skills on the circuit. In this article, we'll explore 15 motor clubs for track...

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